Bonobos the largest
Internet-launched men’s clothing brand in the United States, brings their fresh
take on retail to the Peach State once again with the launch of their Guideshop
opening July 16, 2015 in the heart of Alpharetta at Avalon – premier live, work,
play destination.
Bonobos Guideshop
is an “e-commerce store,” designed as Bonobos’ answer to the traditional retail
experience. Bonobos Guideshop Avalon - Alpharetta is a physical 950 square-foot
space, serving as a highly personal extension of Bonobos’ comprehensive customer
service for those who want to see and try on the clothing in-person before
placing an order on the popular retail website.
Assisting
visitors in the Guideshop are Bonobos Guides - experts trained in fit and style
who guide customers through the wide range of Bonobos merchandise,
including tailored suits, dress shirts, blazers, casual shirts, denim and
chinos. Bonobos Guides provide the hybrid service of a fit expert and style
advisor in a relaxed, one-on-one environment without the stress of a traditional
retail store.
The Guideshop
enhances the shopping experience by eliminating hassles associated with a
traditional retail store. Rather than searching for assistance, customers are
assigned a personal shopper upon arrival. Size and style preferences are more
likely to be available as inventory is housed in a single location instead of
spread across multiple stores. Finally, purchases are shipped free of charge
directly to the customer eliminating the burden of carrying cumbersome bags
around.
The space has a
masculine and modern aesthetic with natural wood walls, stained concrete floor,
and a unique wooden trellis ceiling. With fit and styling as the focus, the
Guideshop is designed around the fitting room experience complete with a lounge
space for friends and family. Locally sourced artwork and other furniture design
elements complete the space.
Bonobos Guideshop
Avalon - Alpharetta is the brand’s eighteenth store nationwide and second location in
Georgia, following the success of the Buckhead Guideshop. Located on The Plaza
at Avalon next to Kinnucan’s and Lululemon at 5115 Avalon Blvd., Alpharetta,
Georgia 30009. Hours of operation are Monday – Saturday from 10 a.m. – 9 p.m. and Sunday 12 p.m. – 7 p.m. Guideshop
appointments can be scheduled by visiting www.bonobos.com/guideshop or calling (678.699.9613). Walk-ins are welcome and
appointments are always complimentary.
