Showing posts with label Product Launch. Show all posts
Showing posts with label Product Launch. Show all posts

Tuesday, September 1, 2020

Kimora Lee Simmons Brings Fabulosity Back with the Launch of Baby Phat Beauty

On September 1, Kimora Lee Simmons and her daughters, Ming Lee and Aoki Lee Simmons, took to Instagram to announce the launch of the newest arm of the iconic lifestyle brand’s empire--Baby Phat Beauty. A multigenerational play, today’s direct-to-consumer drop and subsequent product roll-outs were created for the Baby Phat woman who is smart, savvy, and unafraid to stand out and express herself. While at the same time promising to help fill the gap for consumers looking for representation in the black-owned, black-represented beauty space.

The first item to launch is the Shimmer Dreams three-piece kit, a nine SKU collection will be available at BabyPhatBeauty.com. Each kit, defined by a different fragrance to match each of the three designers’ personalities, features a high shine lip gloss, a nourishing hand lotion, and an iridescent high-shimmer body spray with scents of seductive warmth, sensorial florals and precious nectar's. Perfect for bringing shimmer, sparkle and a little bit of fabulousness to every season.


Baby Phat Beauty is expanding on the legacy Kimora has been building for the past twenty years  “When I launched Baby Phat in 1999, I had to fight for a seat at the table in both the high fashion and streetwear worlds. I did that by staying true to myself and bringing up an entire generation who embraced diversity, body-positivity and body-confidence all while being unapologetically glam and sexy. Buying back the brand has given me the opportunity to tell that story all over again to a new generation--a generation I raised. Launching into beauty, feels like the most relevant way to tell that story in today’s landscape.” Said Kimora.

A collaboration between Kimora, her daughters and the Beauty and Wellness Incubator, HatchBeauty Brands, the beauty line is slated to release another limited edition sku for the 2020 Holiday Season and then continue with additional options in skincare and color in 2021. “We are excited to dive into the beauty space with a unique multi-generational perspective.” said Ming Lee Simmons. Her sister, Aoki, echoed her enthusiasm by saying, “Brands represent more than just products in today’s world, and it’s important for us to continue to be part of cultural and beauty conversations as we forge a new path for girls who look like us.” “We are excited about the opportunity to partner with Kimora and her daughters to help architect the brand’s evolution for this new generation.” -- Preston Bottomy, HatchBeauty Brands

Each Shimmer Dreams Kit can be purchased on BabyPhatBeauty.com for $45.00. A portion of proceeds from sales will be donated to Fair Fight, an election reform and voter education organization founded by Stacey Abrams.





 

Photo credit: PRINCE and JACOB

Sunday, April 8, 2018

Dark and Lovely hosts exclusive Day Party to Celebration their Newest Innovations!

 

On Saturday April 7th, Dark and Lovely hosted an ultra exclusive Day Party at REVEL Atlanta to celebrate the launch of two new products the Damage Slayer Hair System and the Go Intense Color Sprays. The event was hosted by the beautiful Cynthia Bailey and featured an amazing flower power step and repeat, photo-booth and signature Slaytini.

 Check out some of the pics from the event below:

 

The first hyper-vibrant sprays made for relaxed and natural hair give you vivid color without any bleach or dye damage. Plus, Go Intense! Color Sprays are non-permanent—truly like makeup for your hair. Available in a variety of hues, you can layer, mix, and match to create just the unique look you want. Ombre. Half and half. Or all in on one color.




My gift bag: The Damage Slayer is a technology system to strengthen weak bonds in relaxed, transitioning, or natural hair. Fight 7 damage factors with amazing results of up to 96% less breakage in as few as six (6) uses + 2 Go Intense color!

Thursday, February 25, 2016

Historic Launch of Madam C.J. Walker Beauty Culture Exclusively at Sephora

 


Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients,  recently announced the company’s first prestige haircare launch – Madam C.J. Walker Beauty Culture.

Building on the life, legacy and impact of the ground-breaking Madam C.J. Walker – visionary entrepreneur, philanthropist and America’s first female self-made millionaire – the four-collection, 25 SKU line launches exclusively in Sephora stores and on Sephora.com on March 4, 2016. Serving today’s woman according to her specific hair texture needs, Madam C.J. Walker Beauty Culture’s product solutions contain all new formulations created with the highest quality natural ingredients – including first-to-market dual oil encapsulations – and performance-driven innovation to inspire every woman to be unapologetic in the expression of her individual beauty – whether kinky, coily, curly, wavy, or straight/heat-styled. The treatment collection is designed for all hair types to help restore and maintain health.

“Madam C.J. Walker was the first person to devise and scale a business model that addressed the haircare and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time,” said Richelieu Dennis, CEO of Sundial Brands. “Today, Madam C.J. Walker Beauty Culture is poised to challenge those same ideals in the prestige category with our revolutionary new products and cutting edge formulations that provide women with any hair texture with a new standard of beauty – their own. In partnering with Sephora, this launch represents another step forward in our rich history and continues Madam C.J. Walkers’ legacy to help every woman feel confident to embark on the life she desires"
The line consists of four collections that address the cleansing, treatment and styling needs of all hair textures. These include three styling collections formulated with six multi-tasking oils that help nourish, condition, detangle and seal in moisture – Brassica Seed & Shea Oils Collection (Smoothing/Style-Extending), Coconut & Moringa Oils Collection (Frizz Fighting/HumidityBlocking) and Jamaican Black Castor & Murumuru Oils Collection (Curl-Defining/MoistureSealing) – and one treatment collection – Dream Come True Collection (Scalp & Strand Nourishing). The styling collections feature the lead oil as an individual SKU, with each antioxidant-packed, lightweight oil providing different benefits: Brassica Oil to smooth & silken, Coconut Oil to nourish & moisturize, and Jamaican Black Castor Oil to nourish & restore. Each can be used for treatment and conditioning boosts and refreshes in between full washes, as well as blended for more personalization according to hair needs

Thursday, July 16, 2015

Celebrity Hairstylist Tara Smith to Launch Haircare Line on HSN!

Award-winning celebrity hairstylist, Tara Smith, will be launching her earth-friendly, vegan haircare range tonight July 16th at 7 p.m. EST on HSN’s “Beauty Report”!

Ready to cross the pond, U.K. native, Tara Smith, will be releasing an innovative, botanically-infused line of all vegan, ethical and cruelty and gluten-free haircare products here in the U.S. After discovering that many natural haircare lines didn’t deliver, Tara developed her new performance botanical technology haircare range that offers incredible results and makes hair look as good as it feels and feel as good as it looks.  

A haircare icon in Hollywood, Tara has worked with celebs like Marisa Tomei, Demi Moore, Gerard Butler, and Rosario Dawson, who swear by her talented work on their hair. Now, Tara thrilled to get the opportunity to share her new, unparalleled haircare line that is going to transform tresses across the U.S.

The product line, retailing in price from $16 to $26, will be available beginning today on HSN and HSN.com, along with TaraSmith.com. 




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