Introducing Maven Beauty - Affordable, Vegan & Cruelty-Free Beauty Brand - All Under $20

Today, Fashion Nova, one the world's leading fashion & lifestyle brands, announced the highly anticipated launch of Maven Beauty, an all-new, pro-level makeup line sold exclusively at FashionNova.com. The brand's first collection, "Basic Beat," delivers on-trend, long-lasting, high-pigment and retouch friendly essentials at accessible price points ranging from $6-$19.

"Fashion Nova has always and continues to be a brand that celebrates diversity, body positivity, and beauty in all forms," said Fashion Nova CEO/Founder Richard Saghian. "Our customers have been asking us to expand into beauty, so we spent the last year building our team, developing product, and testing different technology and ingredients from around the globe. Our commitment is to create high-quality, high-performance formulations, in a variety of shades and palettes, that are designed for and accessible to everyone. Our customers know that beauty today is boundless, and we created our products to be as well." 

 

Maven Beauty's initial Basic Beat collection includes a range of studio-tested, pro-level essentials in complexion-complimenting shades and colors, as well as professional level brushes and premium false lashes to help Mavens perfect their look. 100% vegan and cruelty free, Maven Beauty products are designed to take the guesswork out of make-up application and can be used in a variety of ways. Products included in the line are:

• Basic Beat Eyeshadow Palettes (SRP $19) – High-pigment bite-sized palettes, designed with unique hybrid surface technology (HTTP) to deliver bold color with a dewy feel and finish. The Basic Beat eyeshadow palettes can also be used to contour or blush the face as well as an all-over highlighter.
• Basic Beat Cream Eyeshadow (SRP $13) – Creamy eyeshadow infused with marine lavender extract for a quick lift and anti-wrinkle effect. These eye shadows can be used as a base for any eye look or worn alone for a naturally blended beat.
• Maven Highlighter (SRP $15) – This clear gel highlighter was created with a unique wet-tech process that intensifies the pearlescent pigment for a flawless look on your face and/or body.
• Maven Lipsticks (SRP $14) – In five gorgeous shades including the Maven Red Velvet, these luxurious demi-matte lipsticks are retouch friendly and can be layered liberally without feathering or bleeding for a fresh look every time.
• Maven Waterproof Liquid Liner (SRP $14)– Featuring a calligraphy worthy brush applicator and a no-waste delivery system that ensures an always fresh application. Available in matte and shimmering pearl shades, this liquid liner can also double as an eyeshadow.
• Maven Pro Artistry Brushes (SRP $6-$19) – These soft and fine texture brushes come in 30 different bristle shapes and sizes to give you the tools needed to be your own artist.
• Maven Pro Lashes (SRP $9) Artistically designed and responsibly made, Maven Pro Lashes are reusable and come in an assortment of styles to enhance any look.

Maven Beauty will regularly drop new and trend-forward collections throughout the year, all of which will be sold exclusively at FashionNova.com. Follow along for new product drops and beauty inspiration at @MavenBeauty.

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McDonald’s launches edgy street fashion with South African designer

 

Pop iconography is a big trend in fashion globally, and for the very first time ever fast-food giant McDonald’s has collaborated with a fashion designer to bring the golden arches to the runway. Timed as a celebration of the Big Mac’s 50th birthday, the playful street-wear collection by South African celebrity designer Gert-­Johan Coetzee debuted at South African Fashion Week recently.   

Back in 2014 Jeremy Scott incorporated a number of McDonald’s inspired garments in his first collection for Moschino, but this marks the first time the fast-­‐food brand has officially sanctioned the use of its iconography in a designer fashion line. The range, which includes sequined T-­shirts with the signature golden arches, sweatpants and cropped sweat tops, cute slogan T-­‐shirts and even a sparkly golden tinsel jacket, has received rave reviews for Coetzee, who is known for his red-­carpet couture gowns which has been worn internationally by the likes of Kourtney Kardashian and Kelly Rowland.  All the proceeds of the sale of the range, which includes mini-­me kiddies’ versions to allow parents and their offspring to trend with twinning, is going to the Ronald McDonald House Charity. Coetzee, who is also the mentor on the South African version of Project Runway, has always been an active social campaigner, who also has his own bursary program for aspiring fashion designers.  

“Having the opportunity to play with the iconography of such a huge global brand with the end goal of doing good, is such an honor, and it is a bonus that it is helping put South African fashion on the map globally,” says Coetzee.  

 At the present moment the range is only available in limited quantities, on shopgert.com.

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New Launches From Black Opal Beauty

This fall is all about eyes and Black/Opal makes is easy to wear this season’s gorgeous beauty trends. Make eyes pop with Color Splurge Waterproof Mascara, and dust lids in pigment-rich shadows using Eyeshadow Palettes in Twilight and Aurora.

BLACK/OPAL COLOR SPLURGE WATERPROOF MASCARA

Don’t let heat, tears or smudging stand in the way of a perfect makeup day. Introducing Black/Opal Color Splurge Waterproof Mascara—this splash-proof mascara seals each individual lash with a unique fortifying formula. It curls, volumizes, lengthens and sets lashes into place for day-to-night wear. The curved brush is carefully designed down to the last bristle to fit the contour of the eye, coating each lash with intense black pigments to reveal a lush, defined and clump-free look. 

Price & Availability $8.95; BlackOpalBeauty.com

BLACK/OPAL EYESHADOW PALETTES

Make a statement with bold, vibrant hues taken straight from the runway. Black/Opal introduces two perfectly-paired, limited edition eyeshadow palettes designed to sculpt and define eyes. Available in Aurora and Twilight, these pigment-rich, crease-resistant shadows offer a silky-smooth finish for looks that last.  Each palette is curated with six complementary satin to matte shades for endless eye looks. The blendable formulas offer intense color-payoff. 

•         Twilight (below) features rich plum shades with notes of pastel pink and a calming azure 


•         Aurora (above) features shimmery bronze shades with pops of yellow and undertones of gold 


Price & Availability: $15 each; available exclusively on BlackOpalBeauty.com 


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The Glamatory Launch Party

Atlanta has a new glamorous destination for all things beauty. On Wednesday May 6th, Mimi Johnson hosted at private media mixer at The Glamatory. 

 
The Glamatory is the newest beauty boutique featuring exclusive brands, makeup artistry services, and a high-end beauty atmosphere.Mimi has stocked The Glamatory with celebrity brands like Kevyn Aucoin and AJ Crimson, heritage brand Becca Cosmetics and emerging brands Pnk Digger and Flutter Lashes. The Glamatory will also play host to a myriad of local makeup artists, providing on-site makeup services via appointment or walk-ins.

The Grand Opening is this Saturday May 9th from 4p-7p make sure you stop by and check out this glamorous boutique

The Glamatory
1675 Cumberland Pkwy SE Suite 408
Smyrna, GA 30080 

www.theglamatory.com/

 

Mimi with Janelle and her Glam MUA Squad

It was Mimi's Birthday as well! What a great way to celebrate!

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Isaac Mizrahi to Launch Color and Skin-Care Line

Isaac Mizrahi is adding color cosmetics and skincare to his long list of endeavors. The line is called True Isaac Mizrahi and will be a 144-piece collection that will debut on February 9 on his QVC show, online at IsaacMizrahi.com and at retailer Beauty Brands. Once the rollout is complete, the line — which has an extensive range of lip, eye and face products — will be available in 150 stores.

“My color sense has always been my calling card,” Mizrahi told WWD regarding the large collection. “We’re not dipping a toe in the water, we’re jumping in the lake. And one of my goals as a designer has always been to get my customer to look in the mirror the right way. I don’t want her to buy this because it’s a big fantasy, but because she will look in the mirror and think she looks good.”

Mizrahi is no stranger to new business ventures. In 2002, he became one of the first designers to team up with Target to successfully create a women’s apparel line, and did so until 2008. In 2010, Isaac Mizrahi Live! began to air on QVC and in the fall of 2012, he launched a fragrance. So it is no surprise that he has big plans for this line, telling WWD, “We had about 150 things we had to cut in the line. I’d love to see the line tripled in both size and reach at this time next year.”

[via WWD]

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Foodie Fun T-Shirt Launch Party

Foodie Fun is a fashionable T-Shirt & Novelty line for food lovers full of comical quotes with retro inspired designs. On Thursday September 18th Foodie Fun celebrated their official launch at the Georgia Freight Depot-- Guests that attended were able to preview the whole collection, enjoy delicious hor dourves and network with some amazing people. 

To get your hands on a T-Shirt please visit
foodiefunusa.com/

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Max Mara Launches Sustainable Line

The Max Mara Group is reinforcing its commitment to sustainability, the new line features four garments produced from recycled fabric.

"We are very satisfied with this project, which is innovative, responsible, fashionable and proudly Italian," Max Mara Group fashion director Laura Lusuardi told WWD. 


The pieces include a flared trench coat, a collarless jacket, a T-shirt and a pencil skirt. All are constructed in Saluzzo Yarns' 'Newlife' fabric, an antibacterial, UV-resistant and breathable fabric made from recycled fibers sourced from plastic bottles collected in Northern Italy. The entirely mechanical recycling process also saves water and electricity, and reduces carbon emissions. 


Aesthetically, it's standard Max Mara with bold houndstooth patterns in both blown-up and shrunk-down versions. The fashion brand has also installed 11,000 rooftop solar panels to create green electricity for its factories.

Courtesy Photo
Source:WWD 

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Terri J. Vaughn hosts Revel Cosmetics Launch

On Sunday December 8th 2013,  Atlantans filled Club Kiss to capacity to witness the launch of the vibrant, new cosmetic line REVEL by celebrity stylist and magazine publisher, Julian Lark.

Hosted by television beauty Terri J. Vaughn and produced by 

7.4 Creative Group and Kontrol Magazine, guests lavished in cocktails by Smoke Vodka, mini makeovers courtesy of REVEL, delicious baked goods from Sweet Shots cupcakes and tunes by DJ Nephu. 

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Bonobos Launches Women's AYR Line

Bonobos Inc. has launched a separate brand for women, called AYR (All Year Round), and a related e-commerce site. The contemporary label will have its foundation in denim and pared-down sportswear designs like cotton shirts, silk tops and cashmere sweaters, all in clean silhouettes with minimal embellishments.

“I saw a similar opportunity to Bonobos in addressing a really busy female consumer — but with a new aesthetic and new product,” said Andy Dunn, founder and chief executive officer of New York-based Bonobos, which launched in 2007 with men’s pants and has expanded into a full collection. “We’re focusing on elevated essentials: quality investment pieces that can live in a woman’s wardrobe all year round.”

 

Photos by Courtesy of AYR/Bonobos
Source/ WWD

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3.1 Phillip Lim for Target Launch Event in NYC

On September 5, 2013 Target and Phillip Lim hosted a private shopping event in celebration of 3.1 Phillip Lim for Target before the collection launches on Sept. 15. The event also featured the reveal of “STYLESCAPE,” a larger-than-life interactive photography display that showcases the limited-edition collection as worn by style tastemakers across the U.S. and Canada. 

 Images provided by Getty Images

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Dale Grey Vintage fuses luxury and sustainability with the Gipsy Collection

Dale Grey Vintage just released its’ highly anticipated “Gipsy Collection” Inspired by the designer‘s, Joi French, travels around the world the jewelry takes on influences from Morocco, Russia, and the Caribbean. Using reclaimed and antique materials including brass, copper, and gunmetal infused with one of a kind crystals hailing from the 30’s-60’s, French has translated classic feminine allure into bold and modern collection.

“I wanted statement pieces that reflect what is happening now in fashion but with an old glamorous feel. The use of re-claimed and antique materials add in an eco-conscious angle. Luxury doesn’t have to be wasteful.” 

Along with the launch of the jewelry comes the site www.dalegreyvintage.com where consumers can not only purchase Dale Grey Vintage designs but also purchase original antique jewelry. 

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Nubian Heritage Launches Indian Hemp & Tamanu Strengthen and Grow Hair Collection

The most glamorous hairstyles take their toll on even the toughest tresses — maintaining these looks often requires harsh chemicals and heat styling devices that can damage and weaken hair. Over time, lustrous hair can turn lackluster, becoming brittle and broken. Recognizing a need in the marketplace, Nubian Heritage has expanded its best-selling Indian Hemp &Tamanu Hair Care Collection with two new natural treatment products.Formulated with hemp, tamanu oil, bamboo, monoi oil, garlic extract, aloe vera, willow bark and certified organic sheaand mango butters, this blend aids in restoring moisture while conditioning, smoothing cuticles, protecting hair from breakage and supporting healthy growth.

Indian Hemp & Tamanu Strengthen & Grow Moisturizing Co-Wash($11.99; 12 oz.) is inspired by the century’s old Ayurvedic practice of co-washing to intensely hydrate hair and help balance the scalp. With bamboo, used in Chinese medicine to strengthen hair, and garlic extract, used by naturopaths in the Mediterranean to encourage growth, this surfactant-free treatment cleanses without detergentsor stripping natural oils. It’s ideal for those with coarse, dry strands, as well as women with textured and transitioning hair.

Indian Hemp & Tamanu Strengthen & Grow Moisturizing Curl Gel ($11.99; 10 oz.) creates sleek styles — naturally— with ultra-moisturizing monoi oil, a beauty secret from Tahiti, tamanu oil, revered in Madagascar for its reparative benefits, and hemp oil, rich in fatty acids and vitamin E. The gel provides control, definition, manageability and brilliant shine, while reducing frizz and softening natural or chemically treated hair. Free of synthetic ingredients, the formulation doesn’t contain PVP/polymers or silicones found in many styling products that may cause buildup in hair.

“Our engaged community came to us requesting a natural styling product that offered versatility, so we added two products that bolster the health and appearance of their hair. We searched the globe looking for the best all-natural ingredients to promote healthy hair and scalp, and have added them into our formulations in a culturally authentic way to ensure our customers receive the traditional benefits,”says Richelieu Dennis, founder and CEO of Sundial Brands, makers of Nubian Heritage.

The products are cruelty-free without sulfates, parables, phthalates, petrolatum, DEA, artificial fragrance or synthetic color.Nubian Heritage Hair Care is available in the U.S. at select CVS and Walgreens stores. For more information, please visit NubianHeritage.com

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Mimi Faust, Erica Dixon, Towanda Braxton & More Attend Color Me by Olori Swank launch event in Atlanta!!!

 

A chic urban loft was transformed into a hair lover's dream for the launch of Color Me by Olori Swank. The Virgin Hair Fantasy's CEO, Jane Harris, selected Olori Swank to be the face of Color Me, a collection of luxury colored hair extensions, and custom closures. Guests were able to preview a sample of the customized color options on models wearing hair in pink, red, turquoise, and Olori in her custom blue mane. Attendees also received complimentary Grey Goose cocktails, passed appetizers, and gift certificates for the Uber-sponsored car service.

Celebrity guests Mimi Faust and Erica Dixon of Love and Hip Hop Atlanta, Towanda Braxton of Braxton Family Values, celebrity manicurist Terrance Terry, celebrity stylist Renaldo Nehemiah and more stopped by to lend their support to the launch. A portion of proceeds from the evening benefited Saving Our Daughters, a non-profit aimed at providing support for battered women. 

For more information on ordering Color Me by Olori Swank visit www.thevirginhairfantasy.com 

For more information on Olori Swank visit www.oloriswank.com, Twitter & IG @OloriSwank

 

 

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