Romero+McPaul Opens First U.S. Boutique on Melrose Avenue in Los Angeles

 

Internationally-renowned luxury lifestyle and shoe brand Romero+McPaul will celebrate the opening of its first boutique in the United States at 8627 Melrose Ave. in West Hollywood, Calif. on Thursday, Aug. 9.

This is the brand’s fifth brick-and-mortar location, following the success of storefronts in Mexico and Colombia and robust global online sales. The intimate 600-square-foot space features décor that illustrates the brand’s core inspirations: royalty, sailing and the Ivy League. Founded in Mexico City in 2012 by Hernán Junco and Raul González, Romero+McPaul has gained worldwide acclaim for its luxurious, couture shoes, particularly its iconic velvet slippers. Since its launch, the brand has been featured in international editions of GQ, Vanity Fair, Forbes and Marie Claire, among others.

Romero+McPaul’s collection includes a full line of shoes, including men’s velvet slippers, Chelsea boots, Italian loafers and sneakers; T-shirts; bow-ties; and swimwear; as well as women’s velvet slippers, sneakers and loafers. Each of the brand’s products is handmade by premium shoemakers in England, Italy, Spain, Portugal and Belgium.

With crests, custom artwork and expressions such as ‘après ski’ and ‘Beverly Hills,’ Romero+McPaul’s velvet slippers have been widely popular and sought after by celebrities, professional athletes and jetsetters alike. The bespoke collection of slippers customized with monograms, personalized letters and embroidery have caught the attention of Luis Miguel, Julio Iglesias and Jean Paul Gaultier, among others, who have worn custom slippers created just for them. 

To celebrate the grand opening, Romero+McPaul will host a pair of grand opening events. The first, a ribbon cutting and invitation-only event, will take place on Thursday, Aug. 9 from 6:30 to 9 p.m. Romero+McPaul will also host a grand opening shopping day on Saturday, Aug. 11, where shoppers will receive 20 percent off all purchases.

The West Hollywood location is open Monday through Saturday from 11 a.m. to 8 p.m. and on Sunday from noon until 6 p.m. More information about Romero+McPaul may be found online at www.romeromcpaul.com.

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PZI Jeans Debuts Spring/Summer 2016

 

PZI Jeans, the leader in denim for the hourglass figure, readies its Spring/Summer 2016 collection for the modern day curvy women. Designed for women with curves, PZI Jeans introduces 14 new delectable styles, with the inclusion of shorts and multiple leg opening options including: Boot, Straight, and Skinny. The collection is influenced by the Spring/Summer season and fresh color combinations heightening the level of sophistication for every curvy girl.

PZI Jeans prides itself on developing women’s everyday designer denim while meticulously keeping the PZI women’s lifestyle in mind. Adding an array of styles and colors to the SS16 collection themed “Enhance Your Curves in PZI Jeans”, the line launches with the highly anticipated bermuda shorts in white and indigo. In addition, this collection offers two brilliant installments of colors featuring the Madison Color Snorkel Blue and Madison Color Peach Echo Skinny, along with light to dark fashionable washes and distressed designs. Adding a touch of versatility to the shorts debut, the Layla Distressed and Camilla White Distressed Bermuda will highlight a chic fold over cuff at the knee

President and Founder of PZI Jeans, Daniel Jason says, “We pride ourselves in presenting stylish and affordable denim to our consumers while remaining on the forefront of constantly changing fashion trends.”

PZI Jeans sizes range from sizes 4-18, with short, regular, long and extra long lengths. Retailing in price from $59-$89 this season, PZI Jeans has positioned itself as a trend conscious brand for women with a streamlined waist, fuller hips and rear. After spearheading the “Enhance Your Curves in PZI Jeans” theme for the Spring/Summer 2016 season’s collection, PZI Jeans remains innovative with styles, washes, and designs providing denim solutions to curvy women.

Offering curvy fashionisita’s designs and trends in sizes that compliment their curvy shapes, all styles have just the right amount of stretch providing fit and mobility needed to acquire that “Live in Denim” feel.

For more information about PZI Jeans, or to shop the SS16 Collection visit www.pzijeans.com.

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Introducing IVYREVEL – a global digital fashion house for women

Introducing IVYREVEL – a global digital fashion house for women, setting a new agenda in digital innovation, design process and customer experience. IVYREVEL is a pioneering digital fashion brand proud to be supported by H&M GROUP, PAYPAL and selected influential business giants within digital technology, launching globally on April 7th 2016.

“We are proud to be digital-only, breaking boundaries to create a new fashion heritage by merging fashion creativity with technological innovation,” says Dejan Subosic,  Co-Founder of IVYREVEL.

IVYREVEL's style is polished, bold and extrovert, with a focus on feminine silhouettes and a dressed-up attitude. The IVYREVEL woman is a “revelista” who uses online living to her own advantage, setting her own rules, looking for the next trend she spots on her feed, always sharing her cosmopolitan lifestyle on social media.

 

Most of the designs will be limited edition, adding particular uniqueness for a global offering. The product range will be constantly monitored and updated to meet customer’s needs: there will always be something new and unique at IVYREVEL.

Innovation is in the heart of IVYREVEL. The company is reshaping the traditional creative process - experimenting within the fields where human creativity is empowered by machine learning ability, creativity and workmanship.

“Technology as a source of creative expression within fashion is something that excites us. We will learn a great deal about the evolution of creativity by fusing these two worlds together,” says Dejan Subosic. 

Customer data has long been a backbone of the fashion industry: IVYREVEL will pioneer new trend analysis that fully integrates multiple sources of data. Specially developed algorithms will enhance its design, creating the product its customers want and ensuring IVYREVEL truly understands its customers changing passions. 

IVYREVEL is founding its own Fashion Tech Lab in Stockholm that will be tasked with blue-sky thinking to experiment with the future of fashion. Machine learning as part of the creative process, interactive fabrics, wearable tech, distribution, customer experience: the Fashion Tech Lab will ensure that IVYREVEL continues to innovate, and to stay at the forefront of 21st century fashion.

 

IVYREVEL is supported by its global partners. H&M GROUP is an investor and support within production and strategic advice. PAYPAL is a partner and advisor within payment and distribution. 

IVYREVEL is also embarking on several progressive projects with some of the biggest tech companies in the world within areas of data and digital innovation.

"We are delighted to support the entrepreneurs at IVYREVEL on their journey to explore the merge of fashion creativity with technological innovation and in creating a fashion brand for women of the digital generation", says Björn Magnusson, Head of H&M CO:LAB, part of H&M New Business.

IVYREVEL is founded by Dejan Subosic, Aleksandar Subosic, Kenza Zouiten and Gustav Springfeldt. 

IVYREVEL is available exclusively on www.ivyrevel.com.

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H&M To Open In Puerto Rico

 

H & M, one of the world’s largest fashion retailers famous for offering fashion-forward apparel at affordable prices in a sustainable way, is pleased to announce that its first location will open its doors in June 2016 at The Mall of San Juan, in San Juan. This will be followed by a second location at Plaza Del Sol, in Bayamón.

“We are extremely thrilled to open in Puerto Rico. Our new store at The Mall of San Juan will give our customers there access to our fashions for the whole family,” says Daniel Kulle, U.S. President of H&M.  “We are excited to continue our North American expansion and add our upcoming stores there to our four hundred and seventeen other locations in the U.S.,” he adds.

The new store will be approximately 31,000 square feet with fashion for everyone’s personal style. The Mall of San Juan location will include collections for ladies, men, young ladies, and young men with separate “store within a store” sections for accessories, lingerie and beauty.  The Mall of San Juan location will also carry H&M’s children’s collection for newborns up to nine year olds.  H&M looks forward to offering the best of summer fashion to its customers in Puerto Rico.

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Boohoo.com Introduces Newest Campaign: Trans 2016 featuring Lion Babe!

 

 In a much-anticipated follow-up to the first Boohoo.com #WeAreUs successful Campaign that launched last year, the brand has introduced their 2016 Trans Ad (transitional period between Winter & Spring) with an amazing line up of new brand ambassadors that were unveiled in the TV ad which aired January 4th, 2016. At the forefront of the campaign are musicians Jillian Hervey and Lucas Goodman who make up the neo soul duo Lion Babe. This campaign focuses on the the amazing concept of, Normal is Boring, particularly focusing on boohoo plus, boohoo tall, and boohoo petite.

Boutique Faith Faux Fur Collar Parka ($105.00), Layla Rib Stripe Turn Cuff Tee ($20.00), Oana Striped Strappy Jumpsuit ($35.00)

Nylon Bomber Jacket With Zip Pocket ($35.00), Space Dye Zip Through Hoody ($26.00), Skinny Fit 5 Pocket Black Jean ($26.00)

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Reebok Classic x Melody Ehsani Return With An Unique Sneaker Duo For SS15

The Reebok Classic partnership with LA based designer Melody Ehsani is back for SS15, dropping a standout sneaker pack to accompany the debut apparel collection launched earlier this year. Two much-loved classic silhouettes, the Ventilator runner and high-top Blacktop Pump, are reworked in the distinctive style that has become characteristic of Melody’s previous collaborations with the brand, for an eye-catching duo big on both style and substance.

Originally running and basketball silhouettes, the Ventilator and Blacktop Pump are given a bold makeover as Melody re-interprets the designs in her edgy street style, creating fashionable footwear for strong, independent women whose actions, attire and attitude speak louder than words.

Each sneaker features the original luxe python leather from the first Reebok Classic x Melody Ehsani collection, a unique texture that takes inspiration from a creature which embodies Melody’s definition of a Classic woman; a sweet juxtaposition of beauty and intelligence. A lacelock accessory featuring the designer’s signature take on the evil eye brings a sense of individuality and creativity to the look, while a gum outsole adds visual interest and a fresh finish to the upper’s rich tones. The Blacktop Pump is updated with a hidden interior wedge heel for a more feminine, streamlined silhouette, while the Ventilator stays true to its retro runner design to coincide with the sneaker’s 25th anniversary this year.

The second drop of the Reebok Classic x Melody Ehsani SS15 collection launches exclusively at Melody’s L.A store and on her website www.melodyehsani.com on April 24th, followed by select global retailers on May 1st. The collection ranges from $120-$200

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eos x Keds Collaboration

This spring, fashion and beauty comes together like never before! Millennial-loved brands eos and Keds partner together to bring you a Limited Edition eos x Keds Collection that has you covered head to toe featuring three new shoe designs inspired by flavors from the wildly popular eos Smooth Sphere Lip Balm collection! Keds’ iconic sneakers are reimagined in bright solids and an eos sphere-inspired print that adds just the right amount of whimsy to warm-weather style. 

This capsule collection contains three “flavor” styles in coordinating bright colors that are the perfect accessory to spring and summer style. The eos Smooth Sphere Lip Balms in Passion Fruit, Blueberry Acai and Pomegranate Raspberry are the inspiration behind the collection, with each Keds shoe matching the color and flavor of the corresponding eos Lip Balm. Finishing touches such as glitter laces and a striped sole accented with a lips icon are an added delight for the sunny season.

The eos x Keds Collection includes the following pairs:

·         eos x Keds Champion eos Passion Fruit

·         eos x Keds Champion eos Blueberry Acai

·         eos x Keds Double UP eos Pomegranate Raspberry

The limited edition styles are available exclusively at Shoe Carnival now retailing for $50 - $55.

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Altuzarra for Target Launch Party in NYC

This fall, Target has partnered with Altuzarra, a luxury fashion brand, to introduce an affordable limited-edition collection of women’s apparel, accessories and shoes. Consisting of nearly 50 pieces, ranging in price from $17.99 to $89.99 for apparel and $29.99 to $79.99 for accessories.  On September 4th, Target celebrated the collaboration with an epic bash. Designer Joseph Altuzarra was joined by actress Naomi Watts, actress Keri Russell, actress Naomie Harris, to name a few. Naomi Watts wore an Altuzarra for Target Dress. Keri Russell rocked an Altuzarra for Target Trench Coat. Naomie Harris also wore an Altuzarra for Target Dress. 

Global fans of Altuzarra will be able to purchase a curated assortment of the collection via online luxury retailer NET-A-PORTER.COM. For more information, visit ABullseyeView.com and Target.com/Altuzarra.

Ph

Photo Credit: Neilson Barnard and Jones Magazine

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New Band-Aid Brand Adhesive Bandages by Isaac Mizrahi

The Band-Aid team is pleased to announce their newest product: Band-Aids by acclaimed fashion designer Isaac Mizrahi, which feature artwork inspired by Isaac’s past and present collections.

  

Band-Aid Brand Adhesive Bandages by Isaac Mizrahi offer a glamorous way for both kids and adults to cover up and protect cuts and scrapes. The new Band-Aids, which are available in Walgreen’s stores and www.walgreens.com now, comes in a variety of 14 designs including watercolors, hearts, stripes, camouflage and roses. 

Price $2.99

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Altuzarra For Target LookBook

Since establishing Altuzarra in 2008, Joseph Altuzarra – the brand’s creative director – has quickly become one of fashion’s most esteemed designers. In 2010, Altuzarra was the recipient of the Ecco Domani Fashion Fund Award and Fashion Group International Rising Star of the Year Award. Additional accolades include the Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund Award in 2011 and the CFDA Swarovski Award for Womenswear Design in 2012. Most recently, Altuzarra received the 2014 CFDA Womenswear Designer of the Year Award.

    “One of the guiding principles of Altuzarra is that fashion can be transformative, changing not just the way you look, but also the way you feel. By partnering with Target, we hope to bring that experience to a larger audience of women.”

Target released images of the nearly 50 item collection, There is pretty much something for everyone in this moderately-priced collection the most expensive piece costs $89.99.

Altuzarra for Target reflects the brand’s sensual and sophisticated spirit, merging French seduction with American ease and intricate detailing. This collection presents a sexy, tailored wardrobe that modern, feminine and confident women can wear to express themselves.

Altuzarra for Target will be available at select Target stores and Target.com beginning September 14, 2014. A curated assortment of the collection will also be available on NET-A-PORTER.COM.

Below are some of my favorites from the collection.

View the entire collection here

Photo Credit: Huff Post and Target 

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Tennis Anyone? Introducing Monreal London

Monreal is a London based performance luxury women’s read-to-wear line designed by German born Stefani Grosse. Grosse takes inspiration from her personal love for tennis and ready-to-wear.

The breathable athletic fabrics are perfect for a summer vacation in the Hamptons or weekend trip to Cape Cod for the women who likes to stay active. It is currently available at Matches Fashion and will be for sale on Net-a-Porter (Net-a-Sporter) this July. 

http://monreallondon.com/

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How to Rock the Peekaboo Trend

A keyhole here, a cutout there. Designers got creative with their scissors this season.

HOW TO WEAR IT
You actually must possess some confidence to pull off this trend —you aren't going to dash out to the store for milk in these or throw one on for work. But to the right event, such as a nightclub or a dressy party, these look-at-me styles make a perfect statement. 

Pictures Provided by WWD.com

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2015 Clover Canyon Resort Collection

For her print-focused Clover Canyon collection, designer Rozae Nichols took her girls on a South American adventure for resort. She parlayed the saturated colors of the landscape, birds and the region’s traditional Mola embroidery onto the line’s body-con Neoprene, some of which was reversible. But the real news came in the easier shapes such as the T-shirt and side-slit tank dresses in sequins or a metallic eyelash fabric, and the dreamy sarong pants paired with a crop top.

Photos by Courtesy Photo
Source: WWD

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2015 Apiece Apart Resort Collection

Laura Cramer and Starr Hout have described their two-year-old Apiece Apart line as building blocks for the wardrobe, so for their first resort collection they offered plenty of great basics in elevated materials. Inspired by Cy Twombly’s Italian studio, the duo showed a cropped tank and slim pants in hexagon-print cotton poplin and silk faille, respectively, while a topcoat-and-shorts combo came in a geometric jacquard — patterns that mimicked the artist’s floor tiles.

Source: WWD
Photos by Thomas Iannaccone

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Kate Hudson x Chrome Hearts Sunglasses

Kate Hudson and her pal Laurie Lynn Stark, co-owner of rocker-style apparel and accessories line Chrome Hearts, best ideas emerge on vacation. The pair’s jewelry collaboration, CH + KH, came to fruition while the duo were relaxing on the beach in the Bahamas a few years back. The line has since expanded to eyewear.

The sunglasses are currently available in two styles, playfully dubbed “Eye So Shady” and “Eye So Sassy,” but will ultimately come in 11 different variations, all for $850 a piece.

 “I am always wearing sunglasses,” Hudson laughed  “So the glasses are just an extension of what we’re doing. These turned out really well and we’re so excited about them. I just wanted it to be classic and strong with a little bit of fire behind it.”

Main Image: Getty
Article Source: Elle Magazine

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Dita Von Teese releases intimidating eyewear collection

Dita Von Teese has shared more details about her upcoming eyewear range with DITA Inc.

The burlesque beauty is set to launch a range of eyewear with DITA Inc., which will include ten unique spectacles. Describing a pair of shades called Femme Totale, Dita shared her inspiration behind the design.

    "I love distinctive, powerful - dare I admit - ‘intimidating’ sunglasses. These frames will let them know that you’re a feminine force to be reckoned with!" she mused to WWD. "I’ll be wearing these poolside with a black maillot de bain, sky-high heels and maybe some diamonds... Sunglasses are the quick way to achieve glamour. Day-to-day, I usually wear little more than a swipe of red lipstick and a pair of shades.”

Another pair called Huntress also has a strong meaning for Dita. Again, she shared the prime opportunity to wear them.

These new-style cat-eye shades were imagined for a woman who knows what she wants. I imagined wearing these sitting outdoors at a Parisian cafe and quietly surveying the scene for possible love interests," she smiled. 

 There is also Paramour - a more sophisticated option.

“These make me think of sexy shades that a glamorous French woman might wear to meet her lover for a secret afternoon rendezvous,” Dita added.

Dita Von Teese Eyewear will first debut in selected department stores in Italy, Spain and France, with prices ranging from $235 to $285. The star has had the help of her close friend John Juniper, who co-founded DITA Inc. and named it after her.

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Tretorn + MASHBURN Collaboration Announcement

Tretorn + MASHBURN have teamed up to bring a touch of southern charm to the classic Nylite tennis sneaker.

Sid Mashburn and Ann Mashburn, the Atlanta-based premier men’s and women’s destination shops, are known for offering a beautiful, cool and welcoming atmosphere full of classic essentials and hard to find pieces… a collection of Sid & Ann’s favorite objects and discoveries from all over the world. From custom suiting to their respective namesake lines, the specialty clothing brand is delighted to introduce a limited edition run of Tretorn’s classic Nylite.

The couple was inspired by familiar materials they use in other categories including chambray shirting, which led to the creation of this Tretorn + MASHBURN limited edition Nylite.

 "The Tretorn Nylite is the ultimate icon of 1970s Swedish athletica, and our perennial favorite,” note Sid and Ann, “We worked with our friends at Tretorn on this exclusive and loved the idea of a chambray for our feet — it's a natural, fresh way to wear one of our favorite shirting fabrics. It's a clean, light look, and the perfect shoes for jeans, chinos, shorts, and shirtdresses for an easy spring & summer feeling."

 

Nylite, Chambray

$75.00

200 pairs of the iconic chambray Nylite shoe will be available immediately for $75.00 at SIDMASHBURN.COM, ANNMASHBURN.COM and the brand’s shops in Atlanta and Houston.  Later roll-outs of this limited edition Tretorn + MASHBURN collection will include a sand-suede (available early summer 2014), and a grey flannel wool (early Fall 2014).

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