African Pride's newest collection - Feel It Formula

African Pride, the beloved legacy brand is back with a brand new 'Feel' and sensory haircare collection. The trusted brand is unveiling its latest innovation, 'Feel It Formula' haircare line, a 4-step collection, formulated to redefine the 'Wash Day Experience,' offering a sensory regimen that caters to all hair types, chemical, relaxed, or transitioning; restoring dry,damaged hair, and treating irritated scalps. The Collection is tested and proven to minimize breakage, promote a healthy scalp, and nourish hair for optimal length retention. Key super-ingredients include Peppermint Oil, Rosemary Oil, and Sage Oil - all collectively to promote hair growth, enhance scalp circulation, restore shine.

 

The Collection includes:

• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Shampoo (SRP $6.99) - Deeply cleanses hair and scalp, removing product build-up without stripping moisture. Provides a soothing cooling sensation.
• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Mask (SRP $6.99) - Strengthens and hydrates hair strands from root to tip.
• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Oil (SRP $6.99) - Stimulating oil that hydrates the scalp, restores breakage, and promotes healthy hair growth. It can be used daily or as a hot oil treatment.
• African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Balm (SRP $6.99) - Infused with Peppermint, Rosemary, and sage to stimulate and moisturize the scalp, edges, and nape. Helps prevent and reduce hair loss, even with style changes.

The 'Feel It Formula' collection is currently available at select Target, Walmart, Walgreens, and Family Dollar retailers.

 

 

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Flawless by Gabrielle Union

Created by Award-winning actress, advocate and author Gabrielle Union and her long-time friend and celebrity hairstylist, Larry Sims, the new + improved Flawless By Gabrielle Union hair care collection offers a full collection that includes exotic, hydrating and protein-rich ingredients, such as Brazilian Bacuri Butter, Coconut Oil, Biotin, Amazonian Pequi Oil, Himalayan Moringa Oil, Rice Oil complex, Lilac Leaf extract, and African Shea Butter - all selected for their moisturizing properties.

The collection includes 12 products (shampoos, deep conditioners, scalp tonics, essential oils curl creams and more), affordably priced from $4 - $10, offering the opportunity to customize a regimen specific to every texture and preferences. The collection will be exclusively available on Amazon.com beginning today,  August 3rd.

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NEW! Creme of Nature Pure Honey Hydrating Color Boost

Trusted hair care leader for over four decades, Creme of Nature, is taking hair color to new heights with its first-ever semi-permanent hair color. The NEW Pure Honey Hydrating Color Boost collection is a 3-in-1 semi-permanent cream hair color that conditions, nourishes and moisturizes each strand while adding vibrant and bold color to the hair without the damage. It is the perfect alternative to permanent hair color, lasting for up to 4-6 shampoos. It is a short-term way to color your hair or change your look. No long-term commitments.

Creme of Nature celebrates the adventurous woman who uses color as a form of self-expression. She's also drawn to bold hair trends. "The Creme of Nature consumer is daring, she's energetic, and she's constantly changing," says Teneya Gholston, Senior Director of Marketing at Creme of Nature. "We are excited to present to her our very first semi-permanent color in a full range of vibrant colors to make her look and feel good, as well as empower her. We're listening to our consumers – in the comments on Facebook and Instagram, and in our DMs. We are always perfecting our products AND developing new ones with them in mind."

Achieve exceptional at-home color, with ready to use, no-drip application, in a range of 8 exclusive blends of high-performance colors. Six vivid shades and two natural shades. Vivid Shades: Indigo Blue, Royal Purple, Fuchsia, Fire Red, Magenta, Light Golden Copper, Natural Shades: Silky Jet Black, Dark Chocolate Brown.

The Semi-Permanent Pure Honey Hydrating Color Boost collection is formulated to provide rich long-lasting vivid colors, while the natural colors blend and cover grays for up to 4-6 shampoos*. No matter your hair type, the NEW! Pure Honey Hydrating Color Boost collection will give your hair a rich color boost, adding highlights and dimension for a bold and adventurous look. 

Creme of Nature Pure Honey Hydrating Color Boost collection (SRP: $4.99) is available at beauty supply stores.

*Results may vary and last longer than 4 shampoos, depending on previous color applications and your hair's porosity.

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Fromm 1907 Copper Core Thermal Round Brushes

 

FROMM 1907 Copper Core Thermal Round Brush is the industry's first copper barrel brush. This brush comes in a variety of sizes to meet the styling needs of all hair types and lengths. Copper offers premium thermal properties that provide superior temperature control to evenly heat hair 30% faster. FROMM 1907 Copper Core Thermal Round Brush also reduces hand and wrist fatigue. This brush's antimicrobial elements destroys 88% of bacteria and fungus which helps eliminate dandruff, itching and flaking. FROMM 1907 Copper Core Thermal Round Brush delivers a glossy, voluminous style with it's unique 2-in-1 technology. It's hand-crafted 100% Boar Bristle strip and waved nylon bristles provide extra grip for shiny and smooth hair.

 

To purchase please visit beautybrands.com

 

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John Frieda Hair Care 2016 New Launches - Available NOW at Target.com

They’re the kind of hair care innovations you dream about – products that let you wash in brighter or deeper tones in minutes, perfectly blur regrowth to give your colour extra mileage between touchups, and conjure up satiny-soft, air-dry waves you can run your fingers through. And while the majority of these products won’t be officially available until 2016, you can get these John Frieda® innovations online through a target.com presale event.

You choose the effect: With revolutionary, in-shower treatments that take your hair up to 1 shade lighter or darker for just $9.99, John Frieda® Hair Care is changing the hair-colour game.

If you’re a natural or colour-treated blonde, the brand’s new Go Blonder In-Shower Treatment (the newest product in its celebrated Sheer Blonde® line) instantly lifts blonde hair up to 1 shade in just one wash, to help you maintain a bright, natural-looking blonde. And it works all over, softening dark roots and lightening blonde tones to give you believable, shimmering colour from root to tip. The peroxide-based lightener lifts melanin from the hair cuticle to brighten strands and is designed to be used once a month or 1-2 times between your colouring cycle.

Meanwhile, the John Frieda® hair care experts have completely reinvented its Brilliant Brunette® collection, with treatments, shampoos and conditioners that let every brunette customize the shade of her dreams – whether warm and honey toned or dark and rich – right in the shower.

·         Made with a proprietary technology, New Brilliant Brunette® Visibly Brighter™ In-Shower Treatment instantly lifts brunette colour up to 1 shade, bringing out its lighter, warmer dimensions. 

·     
As with the John Frieda® new in-shower treatment for blondes, it’s designed to be used once a month. Both formulas deliver gentle, all-over permanent lightening without radically altering your colour. Bonus: They’re refreshingly easy to use (no precise application required), with built-in toners to ensure perfect, natural-looking results.

· New Brilliant Brunette® Visibly Deeper™ In-Shower Treatment instantly darkens hair by up to 1 shade, locking in rich, cool brunette colour with dimension and shine. The semi-permanent formula can also be used to refresh fading brunette hues. Use it after shampooing, once or twice a week.

For both brunette in-shower treatments, the John Frieda® hair care experts are introducing complementary shampoos and conditioners.

· New Brilliant Brunette® Visibly Deeper™ Shampoo and Conditioner ($9.99 each) gradually infuses cool tones to keep brunette shades fresher, longer.

•       Conversely, the new Visibly Brighter™ Shampoo and Conditioner ($9.99 each) gradually brighten & illuminate glowing brunette tones for a natural looking, sun-kissed glow.
• At the same time, the brand is launching an entirely new product, Root Blur™. In four palettes, it’s a temporary root cover-up that lets you blend your ideal colour match to disguise dark roots or grey regrowth instantly and seamlessly.
•  And – under the brand’s legendary Frizz Ease® banner – it’s also reintroducing Dream Curls® Air-Dry Waves Styling Foam, an innovative air dry styler that gives you beautifully defined, touchable waves without a hint of crunchiness.

These great innovations will be available online through a pre-sale event on target.com. So if you want to customize and perfect your colour without waiting for your next salon session, or finally nail the perfect curly look with ease, click to it.

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Mizani True Textures launch event in NYC

 

Formulated with a unique combination of nourishing marula, olive and coconut oils, MIZANI True Textures provides a professional balanced level of deeper moisture and seals in moisture for a week’s worth of defined, elongated curls. Rich in antioxidants and essential fatty acids, this collection smoothes, conditions and hydrates, leaving hair softer, shinier and restored for an amazing natural curl pattern. It also contains an alluring Tropical Fruit Colada scent, with top fragrance notes that include Orange, Sparkling Lemon, Cassis, Pear and Melon, among other tropical fruit blends.

THE COLLECTION:

Comprised of eight key products, the MIZANI True Textures collection includes:

HAIRCARE:

• MIZANI True Textures Moisture Replenish Shampoo (SRP: $16.00) – Gently cleansing sulfate-free shampoo

• MIZANI True Textures Moisture Replenish Conditioner (SRP: $17.00) – Moisturizing conditioner

• MIZANI True Textures Cream Cleansing Conditioner (SRP: $16.00) – Cleanse and condition in one-step with this gentle, low-foam sulfate-free cleansing conditioner co-wash

• MIZANI True Textures Intense Moisture Replenish Treatment (SRP: $18.00) – Deeply moisturizing weekly treatment used to help revitalize, intensify and maintain hair’s natural curl pattern

STYLING:

• MIZANI True Textures Curl Define Pudding (SRP: $18.00) – Define and elongate curls for touchable texture without crunch

• MIZANI True Textures Twist and Coil Jelly (SRP: $18.00) – Ideal for creating two- strand twists, coils, twist-outs, and braid-outs without crunch

• MIZANI True Textures Style Refresher Milk (SRP: $16.00) – Lightweight, nourishing spray that provides 24-hour frizz control and refreshes unwashed curls, coils, and waves

• MIZANI True Textures Curl Enhancing Lotion (SRP: $16.00) – Enhance, define and prevent frizz without crunch

All formulas in the MIZANI True Textures line are Silicone-free and Paraben-free.

Availability: October 2016 in salons and ShopSalon.com / January 2016 in Ulta and Ulta.com

Photo Credit: Pete Monsanto

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Fight Frizz with Products Under $5

With August in full swing, we are dealing with hot and humid weather, which means frizz! Did you know that 62% of women indicate frizzy hair as their #1 dreaded hair malfunction? And that 80% of women suffer from frizzy hair?
 
Step one in taming frizz is to understand how it happens. 

 “Frizz occurs when moisture from the air’s humidity infiltrates the cuticles on the head causing hair to literally spring out of control,” said Nina Riley, VP of Marketing for Alberto VO5.  “Pre-treating the hair before shampooing with products like VO5 Hot Oil Treatment helps to smooth out the cuticle, while VO5’s Shine, Glow and Go Beauty Oil helps to maintain the rest of your hair, even on the hottest, stickiest days.” 

To help fight all that frizz, Alberto VO5 has created an easy and simple 3-step process with products under $5.

1x a week - Hot Oil Treatment ($4.79): Moisturize and condition hair before shampooing from roots to ends with VO5’s iconic Hot Oil Therapy treatment which helps restore shine, strength and silky softness. Use once a week.

3x a week - Smooth + Sleek Shampoo and Conditioner ($2.49 each): Formulated with a unique smoothing complex that helps manage unruly hair, use the shampoo and conditioner together three times a week for best results in helping eliminate frizz, pronto!

   7x a week - Shine, Glow and Go Beauty Oil  ($4.99): Light, natural oil blend for both hair and body. This new innovative oil that’s mineral oil-free, quickly helps replenish dry hair and skin to help you feel soft, silky and look radiant. Apply once a day.

For more information on Alberto VO5 products, please visit www.vo5haircare.com or www.Facebook.com/VO5. 

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Turn up the volume on your hair this Summer with the NEW! Let's Jam!

Who remembers Let's JAM? I do, I used this product faithfully as a teenager I always use to wear my hair in ponytails and buns and this was my go-to product to keep my hair in place. Well they are back with a new formula. The NEW Let’s Jam! Moisture and Shine Gel Mega Hold provides mega hold with the next level of care by merging the style control of a gel and the caring benefits of coconut & avocado oil. It infuses nourishment and into every strand while providing long-lasting hold. No alcohol. No flakes. No worries.  

Available now in mass market outlets and beauty supple stores nationwide.

Price: $3.99

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Get Voluminous Hair with BED HEAD Styling Tools

Kiss your flat hair woes good-bye with the latest from Bed Head Styling Tools! Prep your gravity-defying look by drying your locks with the Bed Head Blow Out Dryer and the Bed Head I ON Epic Volume Vent  Brush and watch your ’do climb inch by inch by adding in the Bed Head Little Tease Crimper to finish the look! Get ready to turn up the volume and rock it! 

Bed Head I ON Epic Volume Vent Brush  ($7.99; ULTA and HEB)

Ionic technology to reduce frizz and add shine

Make your volume Epic while reducing drying time! The Bed Head I ON Epic Volume Vent Brush used ionic technology to reduce frizz, add shine and features rubberized handle and side grips for easy styling! 

Bed Head Blowout™ 1875 Watt Tourmaline Ceramic Dryer ($24.99; WalMart and Target )

Extreme shine and smooth results make for a perfect blowout. The Bed Head Blowout™ 1875 Watt Tourmaline Ceramic Dryer will give you body and shine that lasts until your next shampoo.

Bed Head Little Tease™ 1” Tourmaline Ceramic Crimper ($29.99; WalMart, Target, and ULTA )

All the other kids with the pumped up crimps…are using the Bed Head Little Tease™ 1” Tourmaline Ceramic Crimper. Get tempting texture and pumped up volume using this crimper. Crimp before braiding for a massive braid full of texture. We won’t tell your secret, you little tease.

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Aveda 'Rare Bloom' Color and Styling Event Featuring Ricardo Dinis at Perimeter Mall

Today I had the pleasure of spending my afternoon with Ricardo Dinis and the wonderful Aveda Team at Perimeter Mall. Ricardo Dinis is Aveda’s Global Artistic Director, Hair Cutting -- he is responsible for creating the haircuts in Aveda’s new Spring/Summer 2015 Collection, Rare Bloom

During my visit I was able to speak with Ricardo Dinis about some Aveda products -- I wear my hair curly all the time so I asked him to recommend some products for me to use for when I want to straighten my hair. 

Ricardo showing me the Aveda Dry Remedy Moisturizing Oil

A GREAT Product to define curls -- Be Curly Curl Enhancer  + Aveda Dry Remedy Moisturizing Oil

To Straighten my hair-- Aveda's Smooth Infusion

Ricardo Dinis and I having a little fun in Aveda

Next up was a Hair-Color Consultation -- since I have color already Aveda has a great Color Conserve collection

 

To add some boost to my color the Full Spectrum Deep (Hi-lift Brunette) was recommended! What's cool about Aveda's hair color is that you can customize it to get your perfect shade.

Next I had a chance to experience Aveda’s signature Rituals of Renewal designed to relax and rejuvenate which include:

o The Tea Ritual

o The Stress-Relieving Hand Ritual

o Stress-Relieving Neck and Shoulders Ritual 

My Aveda experience ended with my favorite makeup: I love a bold lip and what I learned today is that The Nourish-Mint Rehydrating lip glaze is infused with plant emollients and clinically proven to moisturize. ( I'm pictured below wearing the Fire Poppy)

Nourish-Mint Rehydrating lip glaze in Fire Poppy

Makeup Map and recommended products

Come out tomorrow and have the Aveda Experience for yourself!

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Dark and Lovely Anti-Reversion Collection

As we settle into the summer days, it's only getting hotter and more humid.  You will definitely have some not so great hair days during this time. The Dark and Lovely 6 Week Anti-Reversion collection should be your best friend during this time. These products not only protect the hair from heat and humidity but they also lead to a better blow out – the better the blow out, the better it will hold up during humid weather.  Also, keep those fly- aways and edges under control by applying Anti-Reversion Edge Sleeker.  This unique and convenient product provides hair with 8 hours of smooth control with no buildup and no greasy residue, while blocking humidity and controlling fly-aways. Great for chic up do's, buns and playful ponytails. Its also, small enough to fit in your purse. 

• Dark and Lovely Anti-Reversion Edge Sleeker – Women in need of sleek, tamed edges can achieve perfectly-polished styles with this portable product that smooths edges at the very root with a unique Edge Catcher Flexi-brush for a flawlessly even application. (SRP $5.99)
  
  • Dark and Lovely Anti-Reversion High Gloss Spray Serum – Delivers diamond bright shine while smoothing fly-aways and frizzies. (SRP $5.99)
    

Dark and Lovely® 6 Week Anti-Reversion System includes a maintenance line that features exclusive Thermal Active Smoothing technology that helps progressively smooth new growth, control frizz, lock in shine and resist humidity, while offering heat protection for up to 400 degrees. The system is great for women who are active (workout, dance, etc) but still want to maintain their straight styles despite weather/humidity challenges. This innovative system is a must-have for relaxed or transitioning consumers. 

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REVIEW: NaturelleGrow Mango & Coconut Water Deep Conditioning Treatment

About two weeks ago I touched up my blonde and one of the key ways to keep color-treated hair healthy is to deep condition regularly. Last night I trimmed and washed my hair and decided it was time to give my hair some TLC and use this new product I received from NaturelleGrow. I received their Mango & Coconut Water Deep Conditioning Treatment to review.

First I really like the scent it was really light and refreshing. I applied the conditioner to freshly washed hair and left it on for 10 mins. I rinsed with cool water and my hair was soft, shiny and my curls were popping. I fingered styled my hair and let it air dry. See the results below and make sure you visit www.naturellegrow.com to learn more about their amazing products. 

The product in this review was provided to the reviewer for the purpose of writing a review. This in no way affects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased

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